Isotropic Network

In 2020, Isotropic hired an agency to redo their website. What was birthed from this time was horrendous in both usability and design.

Immediately from a user perspective, the information displayed was overwhelming, confusing, and hard to find. Case studies were hidden away behind undescriptive sections. Pages were filled to the brim with unnecessary interactions. Call-to-actions were unclear and muddled in the chaos.

While yes it did function as a website, it did not give a clear representation of what Isotropic is about.

The goal was then to redesign the website by creating a cleaner experience for the user along with representing the brand as the lading figure in telecommunication.

Immediately from a user perspective, the information displayed was overwhelming, confusing, and hard to find. Case studies were hidden away behind undescriptive sections. Pages were filled to the brim with unnecessary interactions. Call-to-actions were unclear and muddled in the chaos.

While yes it did function as a website, it did not give a clear representation of what Isotropic is about.