In 2020, Isotropic hired an agency to redo their website. What was birthed from this time was horrendous in both usability and design.
Isotropic Network
Case Study
Isotropic Network is leading global coverage through connectivity services and network management solutions.
Immediately from a user perspective, the information displayed was overwhelming, confusing, and hard to find. Case studies were hidden away behind undescriptive sections. Pages were filled to the brim with unnecessary interactions. Call-to-actions were unclear and muddled in the chaos.
While yes it did function as a website, it did not give a clear representation of what Isotropic is about.
The goal was then to redesign the website by creating a cleaner experience for the user along with representing the brand as the lading figure in telecommunication.
Immediately from a user perspective, the information displayed was overwhelming, confusing, and hard to find. Case studies were hidden away behind undescriptive sections. Pages were filled to the brim with unnecessary interactions. Call-to-actions were unclear and muddled in the chaos.
While yes it did function as a website, it did not give a clear representation of what Isotropic is about.